Our Mission
FarmTree is a social enterprise that helps to understand the impact of smallholder-dominated agroforestry and social forestry
We love to create projections of agroforestry impact, evaluating carbon capture, environmental benefits, and financial returns. We support investors, designers and implementors to make the investment case, from farm to landscape. And then, help your staff to master our platform for project planning, impact monitoring and scaling.
Our Team
Maximilian Möller
CGO - LinkedIn
Maximilian is a seasoned marketing and sales development expert, and has been CFO, CMO and CEO of different companies, varying from cloth stores to car sales. Since a few years Max is dedicating his talents to the sustainability industry, and he is leading the FarmTree overal strategy as well as finances and product vision.
Frank van Schoubroeck
Founder & CTO - LinkedIn
Frank conceptualised the FarmTree model based upon two decades of supporting smallholder farmers with the motto "everybody can grow trees and earn". As a co-founder Frank now leads the marketing, modelling and IT R&D in the company. Frank enjoys to work with young professionals eager to develop social enterpreneurship skills.
Irene Vinkenburg
Modelling & IT Lead - LinkedIn
Irene is the software developer of the FarmTree Model. Using dynamic modeling, she translates the science into code. She further maintains and improves the functionality of different tools in the FarmTree Platform. She has a Master in Chemistry, has been a high school teacher, and was retrained to become a software developer at the Amsterdam University of Applied Sciences.
Roos van Haeff
Impact Quantification Lead - LinkedIn
Roos has been involved in agroforestry quantification, and the development of the FarmTree Model and platform since its inception. Currently based in Tanzania, she is part of the Young Experts Program, focusing on agroforestry projects in East Africa with an emphasis on water management and livelihoods. Roos holds an MSc in Climate Studies from Wageningen University.
Betelehem Beyene
Portfolio Manager - LinkedIn
As a Portfolio Manager at FarmTree, Betelehem focuses on building strong client relationships and supporting business development. She helps clients to get the most from the FarmTree Platform. She is keen on exploring new partnerships that offer win-win outcomes. Betelehem has a background in private-sector development in the agri-sector, working with over 85 companies in Ethiopia.
Edi Yoga
FarmTree Representative, Indonesia -
LinkedIn
Edi Yoga represents FarmTree in the Indonesian Agroforestry and Social Forestry sector. He is an MSc Earth & Environment graduate from Wageningen University, specializing in Soil Geography and Landscape Dynamics.
Hery Hanipan
FarmTree Database Management, Indonesia
Hery is a data scientist and supports the Innovation and Model Validation expert to support the creation of a library of calibrated species within the FarmTree Platform, particularly for Asia entries.
Crésus Odjo
FarmTree Representative, Bénin -
LinkedIn
Crésus is an Agronomy expert and FarmTree’s local representative in Benin, providing technical expertise for activities related to the FAO-OCRI land restoration project. Specialized in Rural Development and M&E, he has experience in large-scale data collection and project evaluations in Benin and Togo. He aims to position the FarmTree platform as a reference for agroforestry modeling and environmental impact in West Africa and beyond.
Álvaro Mitcheletti
Portfolio Manager, Latin America -
LinkedIn
Álvaro is an Agroforestry Modeller who witin FarmTree is responsible for the Spanish, Portuguese language and Francophone portfolio. So he works on projects in Brazil, Colombia, in Bénin in West-Africa, and in Mozambique. Álvaro has an MSc. from Wageningen University and is based in Brazil.